We Grew Up. The OMG Girlz Didn’t.
From a fan, with love (and concerns).
This past Friday, the OMG Girlz dropped their latest single, “Tea” under Pretty Hustle LLC as a follow up to the sultry “Make A Scene.” Bright, bubbly, and dripping with summer sass, it’s everything some fans might expect from the trio who came on the scene back in 2012 with their hit “Gucci This (Gucci That).”
While some celebrated the drop as another hit, others — including myself — are left wondering: where’s the growth?
Despite it being 2025, the OMG Girlz still sound like it’s 2012.
Comments from fans tell the story loud and clear:
As someone who’s supported them since the beginning in 2009, it’s tough to watch the lack of evolution musically and creatively. I fell in love with OMG back in seventh grade because I could relate to them and even aspired to be them to some degree, but now? Not so much. Here's the truth: their fans have grown up, but they haven’t.
Let me break it down:
1. Their audience has evolved and matured.
Most of us who screamed their lyrics in middle school are now pushing 30. We’ve experienced love, heartbreak, social injustice, career pivots, parenthood, and are still working to redefine the world around us beyond the pandemic. The music coming from OMG still sounds like it’s targeting the teens worried about the next school dance and creates an undeniable disconnect.
2. The lyrics lack depth.
I’m all for a fun, girly bop. Trust me, no one knows more than me that a bop and a strawberry margarita is perfect for girls night on Thursdays after work. Lines like “body tea” and “I’m the OG baddie” are catchy, however the members of OMG (and their fans) are so much more than that as women living in today’s world and that’s where their efforts as a group fall short.
Zonnique’s a mother now and has the ability to offer several narratives and perspectives missing in today’s R&B landscape that would completely set the group apart, but OMG hasn’t tapped into that.
We saw Breaunna go on an intense self love journey that promoted pouring into self and even resulted in an anthem called “Self Ish” in 2017, but OMG hasn’t tapped into that either.
Bahja successfully carved out her own lane as an artist whose pen is just as complex and emotional as life itself. Her solo work proves she can write through almost any lens, but OMG’s group music hasn’t tapped into that depth.
We have three women with three very different life experiences and fans begging for lyrics that reflect that. So why are we still getting surface-level records instead?
3. Where’s the identity? The mission? The growth?
Time for the pink, purple, and blue elephant in the room.
It’s been over a decade since they formed, but still no debut album. For 12 years, OMG fans have had to settle for sporadic singles accompanied by a promise of a project that’s “coming soon” that rarely stick or show clear direction as to where the group is going.
After an eight-year hiatus, many hoped they’d return with a more developed sound and message. Instead, it feels like they hit pause and hit play on the same track from a decade ago.
Ironically, each member shines brighter individually. Their solo music tells us who they are and what they care about. As a group? It’s murky. Nostalgia is powerful, but it can only carry a comeback so far.
At the end of the day, I want The OMG Girlz to win. Period.
I want a debut project. I want harmonies and lyrics that reflect heartbreak, resilience, womanhood, and real life. I want a career that can’t be summed up as “TI and Tiny’s daughter and her two friends,” but one that’s undeniable because the work is louder than that. They have what it takes to be more, so why won’t they?
The talent was never the problem. The problem was nobody grew the brand up with us.
IG: @kaitlynnlaurenhood