EXCLUSIVE: Baruch Breaks Down “No Sleep For The Wicked,” Community Over Clout & Reveals What’s Next
When it comes to Christian hip-hop, few artists are moving with as much conviction and purpose as Baruch. His latest track, No Sleep For The Wicked, is more than just a song; It’s a spiritual battle cry, a call to holy boldness, and a declaration of war against darkness. I spoke with Baruch to talk about the inspiration behind his music, his approach to building an authentic community, and what’s next in his journey.
Let’s start with the basics—what inspired “No Sleep For The Wicked”? What was on your heart when you wrote it?
It was inspired by Isaiah 48:22, which talks about how there’s no peace for the wicked. When I wrote it, I had war on my mind—not a physical war, but a spiritual one. I wanted to encourage people to step into boldness, fight back against darkness, and walk in the freedom that comes from Christ.
You say, “If the blood don’t speak and Christ don’t walk / Then nobody’s safe, okay?” Break that down for us—what does that line mean to you and why was it important to include?
In Genesis 4:10, when Abel was killed, his blood literally cried out to God. That shows us that blood has a spiritual voice. When I say, “If Christ don’t walk,” I mean that if Jesus had never come to earth, lived a perfect life, and died for us, we’d all be lost. His blood is what saves us. He took our place. That’s the Gospel!
What was the creative process like? Who did you work with to bring this to life?
Appreciate that! Cardec Drums produced it—shoutout to him. I actually wrote a different version first, but after sitting with it for a week, I felt like I needed to rewrite it. I wanted to make sure the message hit the way it needed to.
Moving Differently in the Industry
Christian hip-hop isn’t always front and center in the music industry. How do you navigate staying true to your message while still making music that connects?
Honestly, I don’t even think about the secular industry. Since giving my life to Christ, Christian hip-hop has been my mainstream. It’s what I listen to, along with worship music. I know as long as the Holy Spirit is leading the way, the music is gonna hit every time.
A lot of artists chase viral moments as a way to build a fanbase, but you’re all about authentic community. Why is that so important to you?
We’re called to make disciples, not just rack up streams and followers. If it ever becomes more about people following me instead of following Jesus, then I know I’ve lost my way.
What do you think other artists, Christian or not, can learn from focusing on real connection instead of just racking up followers?
That it’s not about being the center of attention all the time. When you take the time to really connect with people, you move with more humility and compassion. It’s about serving, not just being seen.
In an industry that can be all about competition, how do you keep your focus on building instead of battling?
Simple—when you know what God has for you is for you, you don’t have to compete with anybody. You just show up and do what you’re called to do.
Faith, Purpose, and What’s Next
How does your faith shape the way you move in this industry?
My faith keeps me leaning on God for everything. Every decision I make, I try to be led by the Spirit, not just what makes sense to me in the moment.
We know the music is fire, but what do you ultimately want people to take away from your work?
I want people to feel the passion I have for God and get that same fire for themselves. Jesus is coming back, and His love is real—it’s bigger than anything I could ever put into a song.
What’s next for you? More music, a tour, or something we’re not expecting?
I got a debut album on the way, and we’re gearing up for the second annual Set A Blaze Festival. Big things coming!
Lastly, for the people who want to tap in—where can they find you, and how can they support?
If you want to follow me as I follow Christ, search @BaruchFollowsJesus and definitely tune into Holy Culture Radio!
With his message clear and his mission set, Baruch is proving that Christian hip-hop isn’t just here to stay, it’s here to lead. No Sleep For The Wicked is just a glimpse of what’s to come, and if you’re not paying attention yet, now’s the time to tap in.